Only half of India’s household consumption will come through post covid5 min read . Updated: 20 Apr 2020, 12:31 AM IST
- India’s household consumer demand is vulnerable and skittish because of dismal occupation demographics, lowly paid and uncertain livelihoods for most
- Low food inflation and protection of urban salaried jobs may make it better, a spoilt agricultural season may make it worse
The ongoing discussion on the prognosis for consumer demand is currently based on extrapolations from supply-side data and macro-economic variables. This column aims to supplement it by providing household-level data on consumption, a “people-view" of those who cause this demand to happen.
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