Home / News / India /  Smart TV shipments surge on price fall

New Delhi: India’s smart TV market is seeing double-digit growth, even as shipments of smartphones and laptops have plummeted. Smart TV shipments grew 38% from a year earlier in the September quarter, according to a report by Counterpoint Research, released on Friday.

Smart TV shipments have surged as more viewers are opting for content streamed by over-the-top (OTT) apps on bigger screens. According to Counterpoint, the penetration of smart TVs in the overall TV segment reached its “highest ever share" of 93% during the quarter.

“There are still many who are still using CRT (cathode-ray tube) TVs. Many of the users of non-smart TVs are now upgrading to smart TVs, which has also led to an increase in smart TV penetration. A year ago, the penetration of smart TV was less than 90% and has now grown to 93%," said Anshika Jain, senior research analyst at Counterpoint.

Jain pointed out that smart TVs are now becoming more affordable and are available for less than 20,000.

“Google TV, which is still mostly available in the premium range, has started to penetrate under the 25,000 price segment. Starting next year, it is expected to penetrate the sub-20,000 price segments," said Jain.

Most smart TVs in the sub- 20,000 segment run on unofficial or forked versions of Android, WebOS and FireOS, according to Jain.

Android, WebOS and FireOS are operating systems made for


Abhijit Ahaskar

Abhijit writes on tech policy, gaming, security, AI, robotics, electronics and startups. He has been in the media industry for over 12 years.
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