The growth of e-commerce in tier-II towns and cities, post the pandemic is also providing tailwind to India’s social commerce sector
The social commerce segment, which includes startups such as Meesho, Mall91, Shop101, Dealshare, and Bulbul, is expected to be a $7 billion opportunity and contribute at least 5% of the overall e-commerce market by fiscal year 2025, according to data from management consultancy Redseer.
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