Arpit or Arpita? Starbucks faces backlash online over new ad promoting transgender rights

  • In the Starbucks advertisement, there is a scene set in a coffee shop featuring a couple from an urban area waiting for their child, Arpit, who has transitioned to identify as female and changed their name to Arpita.

Livemint
Updated12 May 2023
At the end of the advertisement, the Starbucks logo is displayed along with the hashtag '#ItStartsWithYourName'.
At the end of the advertisement, the Starbucks logo is displayed along with the hashtag ’#ItStartsWithYourName’.

As the issue of legalizing same-sex marriage is still pending in the Supreme Court causing anticipation and concern among the LGBTQ community, Starbucks has recently released an advertisement that has caused controversy and generated significant attention.

In the Starbucks advertisement, there is a scene set in a coffee shop featuring a couple from an urban area waiting for their child, Arpit, who has transitioned to identify as female and changed their name to Arpita. The father appears upset about their child's decision while the mother tries to console him, saying “Please don't get angry this time, listen.”

Arpita then arrives at the coffee shop and shares a heartfelt embrace with her mother before approaching her father. The two exchange a subdued smile.

'I know it's been years, but you still mean the world to me,' Arpita tells looking at her dad. Her dad thinks for a moment, gets up in determination and asks if she needs a coffee to which Aprita nodded. Dad places the order, comes back to the table looking to open a fresh conversation with Arpita. And that point in time, the attendant at the coffee shop announces, '3 cold coffees for Aprita!'

Arpita is taken aback when she hears her new name announced over the speakers in the coffee shop. She then turns back to her father, her eyes filled with a mixture of surprise and realization that he has finally come to accept her decision.

At the end of the advertisement, the Starbucks logo is displayed along with the hashtag '#ItStartsWithYourName'. The company shared the video on Twitter with a message emphasizing that a person's name defines who they are, regardless of whether it is Arpit or Arpita. Starbucks expresses their love and acceptance for all individuals who embrace their true selves.

While the Supreme Court of India is still deliberating on petitions seeking legal recognition for same-sex marriage, the Central government has revealed that three states have voiced their opposition to the move.

Solicitor General Tushar Mehta stated that the governments of Assam, Andhra Pradesh, and Rajasthan have expressed their disapproval of legal recognition for same-sex marriage. Meanwhile, Maharashtra, Uttar Pradesh, Manipur, and Sikkim have requested additional time to provide a response.

Meanwhile, the Centre told the SC on Wednesday any that constitutional declaration it makes on the issue may not be a “correct course of action" as the court will not be able to foresee, envisage, comprehend and deal with its fallout.

Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.MoreLess
HomeNewsIndiaArpit or Arpita? Starbucks faces backlash online over new ad promoting transgender rights

Most Active Stocks

Bharat Electronics

309.55
10:29 AM | 14 JUN 2024
8.6 (2.86%)

Indian Oil Corporation

170.30
10:25 AM | 14 JUN 2024
1.2 (0.71%)

HDFC Bank

1,597.45
10:28 AM | 14 JUN 2024
16.55 (1.05%)

State Bank Of India

840.20
10:29 AM | 14 JUN 2024
-3.7 (-0.44%)
More Active Stocks

Market Snapshot

  • Top Gainers
  • Top Losers
  • 52 Week High

JK Paper

490.70
10:25 AM | 14 JUN 2024
44.35 (9.94%)

KRBL

310.05
10:22 AM | 14 JUN 2024
23.05 (8.03%)

Poly Medicure

2,003.00
09:59 AM | 14 JUN 2024
142.9 (7.68%)

KEC International

935.20
10:25 AM | 14 JUN 2024
66.25 (7.62%)
More from Top Gainers

Recommended For You

    More Recommendations

    Gold Prices

    • 24K
    • 22K
    Bangalore
    73,806.000.00
    Chennai
    73,806.000.00
    Delhi
    73,735.000.00
    Kolkata
    73,088.000.00

    Fuel Price

    • Petrol
    • Diesel
    Bangalore
    99.84/L0.00
    Chennai
    100.75/L0.00
    Kolkata
    103.94/L0.00
    New Delhi
    94.72/L0.00
    OPEN IN APP
    HomeMarketsPremiumInstant LoanGet App