Startups search for a pot of gold in ayurvedic cannabinoids
India’s ancient ayurvedic tradition has tapped the cannabinoids of cannabis for millennia. But it takes a full-spectrum, holistic approach instead of isolating CBD as in the new-fangled western products
Cannabinoids are compounds in the cannabis or hemp plant that produce a range of effects in the human body, from giving you a high to health benefits. They are similar to chemicals in our endocannabinoid system that regulate things like appetite, memory and pain. That’s how cannabinoid receptors in our bodies latch on to the compounds from cannabis plants.