Streaming platforms adopt Bollywood techniques to market direct-to-digital films3 min read . Updated: 30 Jul 2020, 01:05 PM IST
- Industry experts say OTT platforms are looking to create awareness about releases across all touch points, with digital media as the mainstay. The idea is to make the campaigns as grand as what a Bollywood film would have had in pre-covid times.
New Delhi: With new films taking to releasing on digital platforms even as cinema theatres remain shut due to covid-19, platform owners are going all out to promote them Bollywood-style.
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