Streaming platforms go aggressive on marketing big international shows
OTT platforms study and analyse subscribers’ content consumption habits to understand viewing patterns. This data helps in a more effective and targeted approach, better ad-buying and social media marketing.
Much like Hollywood studios promoting their films in India, foreign video streaming services are upping their marketing game for international originals in this market. While Netflix organised an India premiere for The Gray Man by bringing in its directors—the Russo brothers—known for the Avengers films, Prime Video got Bollywood actor Sidharth Malhotra to interact with Chris Pratt for his show The Terminal List. In-cinema advertising, Bollywood celebrity campaigns, brand collaborations, tie-ups with retail outlets today complement these platforms’ traditional media outreach through print and outdoor.