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Business News/ News / India/  Sushant Singh Rajput’s Dil Bechara notches up biggest opening for Disney+Hotstar
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Sushant Singh Rajput’s Dil Bechara notches up biggest opening for Disney+Hotstar

There were technical issues possibly due to traffic that delayed streaming in certain parts of the world
  • The film could be a missed opportunity for producer Fox Star Studios and parent company Disney India, according to trade expert
  • A still from Dil BecharaPremium
    A still from Dil Bechara

    New Delhi: Disney+ Hotstar, the video streaming service owned by Disney India, has said late actor Sushant Singh Rajput’s Dil Bechara that premiered Friday evening, notched up the biggest opening for a movie on the platform. It did not share numbers on viewership.

    “A film that will always be etched in the hearts of all Bollywood fans. Your love has made Dil Bechara the biggest movie opening. Ever," Disney+ Hotstar tweeted.

    While reports of Hotstar crashing on the film’s premiere night are untrue, there were technical issues, possibly due to traffic, that delayed streaming for certain parts of the world. In the UK, for instance, the film became available a couple of hours late.

    The film could be a missed opportunity for producer Fox Star Studios and parent company Disney India, according to trade experts. Given the strong sentiment around Rajput’s untimely death last month and the debate around nepotism it has stirred among industry members and lay audiences alike, the film had the potential to set the cash registers ringing, if released in theatres, they said.

    Made with an investment of 25-30 crore, Dil Bechara would have required publicity and marketing budget of another 8-10 crore to find theatrical showcasing. However, even if the content had turned out average, box office returns, coupled with satellite, digital and music rights would have easily helped it break even, if not notch up substantial profits had the word-of-mouth around it been positive.

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    ABOUT THE AUTHOR
    Lata Jha
    "Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming services. She loves movies and spends a lot of her free time watching them, which makes her job both fun and a bit of a challenge. Lata tries to find and write about things in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies and entertainment news often just talks about the glamorous side of things. "
    Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
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    Published: 25 Jul 2020, 04:07 PM IST
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