Swiggy: 212 orders per minute! This dish ‘wins the trophy for the most ordered food’ during IPL 2023
1 min read 30 May 2023, 11:08 AM ISTFor Swiggy, this dish has turned out to be the hands-down winner as the most ordered food during IPL 2023.
PremiumIPL 2023 is over with a nail-biting finish for the final between Chennai Super Kings (CSK) and Gujarat Titans (GT). While it was an extremely close call for CSK vs GT, the competition was rather one-sided in terms of the most ordered food on Swiggy. With 212 orders per minute, Biryani turns out to be the hands-down winner as the most ordered food during IPL 2023.
While many Twitter users were intrigued to know if it was Veg Biryani or Non-Veg Biryani Swiggy was referring to, there was no immediate clarification on the same.
The popular food delivery app had a bustling New Year's Eve 2023 as it managed to deliver an impressive 3.50 lakh orders of Biryani, making it the most sought-after item for celebratory meals. According to company sources, the app efficiently dispatched over 61,000 pizzas across the country by 10.25 pm, catering to the diverse culinary preferences of its customers.
In a Twitter poll conducted by Swiggy, it was revealed that 75.4% of orders were placed for Hyderabadi Biryani, showcasing its immense popularity among food enthusiasts. Lucknowi Biryani followed closely with 14.2%, while Kolkata Biryani accounted for 10.4% of the orders.
Apart from Biryani and Pizzas, Swiggy's Instamart witnessed a surge in orders for snacks as well. As of 7 pm on New Year’s Eve 2023, a staggering 1.76 lakh packets of chips had been ordered, demonstrating the desire for delectable accompaniments during the festive season.
The homegrown food aggregator earlier achieved a significant milestone by turning profitable as of March. This development marks a major breakthrough for the food tech industry, which has long grappled with the challenges of high operational costs. Sriharsha Majety, the Chief Executive and Founder of Swiggy, attributed this success to the company's unwavering focus on innovation and effective execution.
Majety, in a recent blog post, expressed gratitude towards the partners within Swiggy's ecosystem and emphasised their commitment to prioritising customer satisfaction. He highlighted the deep consumer love, industry-leading Net Promoter Scores (NPS), repeat orders, and high customer retention rates that Swiggy has achieved.
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