Tamil Nadu polls saw one eye popping ad expenditure
The intensity of competition in Tamil Nadu, the wide reach of digital platforms, and the high stakes involved in gaining control over one of India’s richest states may be driving parties to spend more on social media and online campaigns
As more and more Indians get connected to the net, online propaganda and political messaging have never appeared as important as it does today. Nowhere is this more evident than Tamil Nadu, where political parties have spent at least ₹33 crore on Google ads. In past state elections in Maharashtra (2019) and Delhi (2020), such ads were worth less than ₹5 crore, a Mint analysis of Google ads data shows.
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