In revolt against the delivery duopoly, restaurants tailor alternatives
- Scarred by steep commissions, restaurants are now mounting a pitched battle against food delivery aggregators.
- NRAI claims that direct-to-consumer channels are more profitable for restaurants since aggregators tend to charge hefty commissions with some of them charging as high as 30%
NEW DELHI : It took two decades and a pandemic for the Big Chill Café, a popular Delhi restaurant, to consider the home delivery of its signature piri piri pasta, Mississippi mud pie and Oreo shakes. The casual eatery, with eight outlets in the national capital and four dessert outposts, used to be so packed with diners that its owners had never even thought of home delivery. But in March 2020, when covid-19 cases started to surge, shutting down commercial establishments like restaurants and entertainment complexes, Big Chill’s promoters were compelled to re-consider their dine-in policy.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more