Theatres brace for tough times even as audiences show first signs of return
Production houses are demanding a greater share of revenues and a shorter window between a film's theatrical and digital release
Theatres are truggling with content mismatch, a lack of revenues and covid restrictions
NEW DELHI: Theatre owners across India are bracing themselves for tough times and unfavourable commercial terms with producers as they try to bounce back to business after seven months of shutdown. Cinema heads say they are likely to see filmmakers try to arm-twist them as their business is currently on the back foot and audiences are unlikely to return in significant numbers soon after reopening, as they remain wary of closed spaces and of being around strangers. That theatres can only operate on 50% of their seating capacity until further notice will also act as a deterrent to full recovery.