In contemporary times, Twitter hashtags provide much perspective on what mattered most for an average Indian in a given time. Hashtags are what tie ideas together around a topic of conversation and take conversations across timelines, help increase engagement and discoverability of a topic.
Right from the #loksabhaelections2019 to #chandrayaan2 and #cwc19, this year, Twitter in India was abuzz with conversation and participation.
It is no surprise that in the world’s largest democracy, the 2019 general elections topped the Twitter list. Indians took to Twitter to exchange their thoughts, resulting in #loksabhaelections2019 at the top of the list of most-tweeted about Hashtags.
This was followed by #chandrayaan2, ISRO’s ground-breaking mission to land the world’s first robotic rover on the moon’s south pole was followed closely, not only by millions of Indians but people all across the world. Chandrayan 2, was the second biggest conversation starter, according to data from the company.
National pride swelled again during the cricket world cup this summer, but even after India lost to New Zealand in the semi-finals, Indian cricket fans owned Twitter, They tweeted about winning moments, shocking upsets, classic catches, and who can forget all those memes, making #cwc19 the third most Tweeted about hashtag this year.
The news of the death of 40 Central Reserve Police Force (CRPF) personnel in an attack on the Jammu-Srinagar National Highway in Pulwama district, resulted in Indians taking to Twitter to Tweet their reaction with #pulwama .
Similarly, #article 370 and #ayodhyaverdict were popular hashtags as the government revoked Article 370 of the Indian Constitution and as the Supreme Court delivered the final judgment in the Ayodhya land dispute case.
Entertainment, of course, is never far from the heart of Indians, and this year, Tamil and Telugu entertainment industries dominated entertainment conversations on Twitter. Fans of superstar Vijay (@actorvijay) used the service to discuss and celebrate every update about the much-awaited Diwali blocker buster #bigil . Indians also took to Twitter to discuss fan-theories and what to expect in the anticipated finale of the franchise, making #avengersendgame one of the most Tweeted about hashtags this year.