Home / News / India /  T-Series’ new Aditya Roy Kapur film to release on 7 April

New Delhi: Aditya Roy Kapur and Mrunal Thakur’s new film Gumraah, will release in cinemas on 7 April. Bhushan Kumar owned T-Series will back this Hindi remake of Tamil action thriller Thadam, to be directed by debutant Vardhan Ketkar. It will also feature Ronit Roy. The original, directed by Magizh Thirumeni featured Arun Vijay in a double role along with Tanya Hope, Smruthi Venkat and Vidya Pradeep.

To be sure, the Hindi film industry, which started focusing on narratives directed at multiplex audiences, is lining up remakes of mass-market south Indian films to bring audiences back to theatres.

Banijay owned production house EndemolShine India has acquired the rights to two Tamil hits, Vijay-starrer Master and romantic fantasy film Oh My Kadavule. Meanwhile, Rajkummar Rao has featured in the Hindi remake of Telugu cop thriller HIT. Ajay Devgn too has announced the remake of Telugu hit Naandhi.

Filmmakers and studios point to the universally appealing genre of these films, irrespective of language. “It is not really about south Indian or Hindi films, but good content which will entertain audiences. The two films that we have recently acquired Hindi rights for, are very different, in terms of narrative style or genre but appealed on a mass level to the audience," Abhishek Rege, former CEO, EndemolShine India had said in an earlier interview.

Content for the mass market has always seen strong demand and that will continue, as is evident from the impressive box office numbers that Master had garnered in theatres. Rege had said that in the post-pandemic era, where cinemas are straining to get back on their feet and require strong footfalls, there will be demand for popular films.

Lata Jha
Lata Jha covers media and entertainment for Mint. She focuses on the film, television, video and audio streaming businesses. She is a graduate of the Columbia School of Journalism. She can be found at the movies, when not writing about them.
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