Home / News / India /  T-Series to release new film ‘Code Name Tiranga’ on 14 October

New Delhi: Bhushan Kumar-owned T-Series and Reliance Entertainment will release espionage action thriller ‘Code Name Tiranga’ starring Parineeti Chopra and Harrdy Sandhu in cinemas on 14 October.

Despite the failure of Jayeshbhai Jordaar, Anek, Attack, and Shabaash Mithu, made at modest budgets, a number of mid-sized films are looking to cash in on the post-covid demand, as smaller films are critical for both actors as well as the exhibition sector.

However, ever since covid-led restrictions were eased, the audiences have been flocking theatres only for large spectacles, said trade experts.

The content pipeline must keep flowing for the theatres to make up for the losses during covid and to grow.

Actors Fahadh Faasil, Tovino Thomas and Rajkummar Rao, who witnessed reasonable success with their films released directly on the streaming platforms during covid, and even garnering critical acclaim, have also released their recent films in theatres.

Faasil’s latest film ‘Malayankunju’ was released in cinemas earlier this year, while Rao’s ‘HIT: The First Case’ hit the cinemas too. “A lot of actors and filmmakers have realised that box office is critical for the films to generate enough chatter among audiences. You can always recover investments through an OTT release, but the audience validation beyond social media, which is a small world anyway, is important," said trade experts. Theatrical releases are important to actors even if the film doesn’t fare well at the box office, they win audience’s love and appreciation while response to web releases is not as easy to gauge.

Although cinemas are not happy about anything other than hardcore commercial entertainers at the moment, with some even considering it a waste of time, all actors, especially in the south, are aware that stardom can only be sustained through theatrical releases.

ABOUT THE AUTHOR

Lata Jha

Lata Jha covers media and entertainment for Mint. She focuses on the film, television, video and audio streaming businesses. She is a graduate of the Columbia School of Journalism. She can be found at the movies, when not writing about them.
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