Twitter has blocked Oscar-nominated Naatu Naatu song from appearing in Twitter advertising. Variance Films, the distributor of RRR, has accused Elon Musk-helmed social media platform of not allowing the popular song for advertising.
The apparent reason for Twitter blocking footage of the song is that Telugu is not an allowed language for Twitter advertising.
“We’d like to advertise our Academy Award nominated film RRR.But Telugu, spoken by over 81 million people, isn’t an ‘approved language’ for ads, so you’ve blocked us from advertising entirely for trying to promote a subtitled clip? Is that correct?" Variance tweeted while adding Twitter Support and Elon Musk.
The distribution company also shared the “controversial ad" featuring Naatu Naatu song, composed by M. M. Keeravani. Numerous RRR fans have urged Twitter to fix it at the earliest while some of them wondered if free speech was “only for people speaking certain languages".
“In India, after Hindi, the 2nd or 3rd highest spoken language is Telugu. As you know, the RRR movie is a global phenomenon. As an audience member, I want Twitter to fix the issue ASAP and unblock the RRR movie. Twitter handle and support variance films to promote Natu Natu song (sic)," wrote one user.
“Hire a third-party content promotion agency. They work at less prices and have contacts with moderation teams and can snoop in the ads without getting banned. Or atleast they will try to address them if the ad is banned," suggested another user to Variance Films.
One of the Twitter users asked Elon Musk to check how many of his employees are Telugu-speaking. Naatu Naatu, sung by Kala Bhairava and Rahul Sipligunj, became the first Indian song to win the Best Original Song award at the Golden Globes. It beat songs like Lady Gaga’s ‘Hold My Hand’, Rihanna’s ‘Lift Me Up’ and Taylor Swift’s ‘Carolina’.
RRR was also nominated for Best Non-English Language Film, but Argentina 1985 won the award.
Here’s your comprehensive 3-minute summary of all the things Finance Minister Nirmala Sitharaman said in her Budget speech: Click to download!