A total of 10 locomotives have been branded till date. The branding of the locomotives will also result in saving of expenditure of Rs. 8.10 lakhs to the railways by way of painting of locos, according to a statement by the Western Railway.
The inauguration of the electric locomotive was held on 1 February, 2020 at Vadodara Electric Loco Shed.
According to a top railway official, this branding of locomotives has opened up new channels for the generation of additional income for the railways under Non Freight Revenue (NFR) category.
Western Railway has got the branding of its 10 electric locomotives done at Electric Loco Shed at Vadodara.
The electric locomotives were branded under the ‘Fortune’ edible oil brand which is owned by the Adani Wilmar Ltd.
Generation of non-fare revenue has been a thorn in the side of the railways for a long time and despite efforts to launch such initiatives, none of them have actually hit it off.
Railways has earned ₹204.10 crore and ₹223.53 crore during financial years 2017-18 and 2018-19 respectively from non-fare revenues.
Railways' earnings from passenger fares dipped by around ₹400 crore in the third quarter of the current financial year as compared to the last quarter, an RTI query has revealed
However, its revenue from freight loading, which had suffered a ₹3,901 crore deficit in the second quarter, improved by about ₹2,800 crore during the October to December period
Earlier, the national transporter's earning from passenger fare had dipped by ₹155 crore in Q2 as compared to the first quarter
A reply to an RTI query, filed by Madhya Pradesh-based activist Chandra Shekhar Gaur, revealed that in the first quarter (April-June) of financial year 2019-20, the railways earned a revenue of ₹13,398.92 crore from passenger fare. This dipped to ₹13,243.81 crore in the July-September quarter and went down further to ₹12844.37 crore in the third quarter (October to December).