Why this Diwali will lack all sparkle9 min read 03 Sep 2020, 08:49 PM IST
Businesses are betting big on festive season spending. But consumers are hardly in the frame of mind to shop
With the psychology of a recession setting in, the festival season between October and December is expected to be a dull one. Some sectors may buck the trend, of course
The ten-day Ganesh Chaturthi festival has just come to an end. For these 10 days, it gets louder than usual in Mumbai, with a large number of people on the roads, with loudspeakers blaring. In contrast, this year’s festival has been rather quiet. Almost all big Ganesh mandals cancelled public celebrations. The frantic dancing that accompanied the Zingaat song—the biggest Marathi hit in recent years—as well as the visarajan processions toward the sea has been largely missing.
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