Zomato's ‘Kachra’ campaign draws ire of netizens
Zomato's 'kachra' campaign aimed at promoting cleanliness and reducing food wastage has drawn criticism on social media for its insensitive approach and called a 'casteist idea'.
Food delivery platform Zomato has recently found itself in hot water as its new 'kachra' campaign ignited a wave of backlash from netizens.
However, instead of resonating with the audience, the campaign drew criticism on social media platforms for its insensitive approach and called the campaign a 'casteist idea'.
A user expressed the belief that the 'kachra' ad by Zomato was not an accidental occurrence, but a deliberate and intentional action, possibly authorized by the company's senior management. The user further criticized Zomato, describing them as individuals who hold casteist attitudes.
According to a user named Anurag Minus Verma, Zomato's highly casteist campaign can be attributed to a lack of diversity.
Another username Kartik wrote, “Dehumanizing and menial tasks, even if he is performing them figuratively, as 'waste' and not his Lagaan character per se—made me uncomfortable while I was watching the ad. As I said earlier, I understand the kind of sly humor Zomato was trying to mine from the name/wordplay."
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