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JioHotstar launched today: JioCinema and Disney Hotstar have now been transformed into JioHotstar, touted to be the largest OTT platform in the Indian market with a user base of over 50 crore.
JioHotstar was launched on Friday by JioStar, the recently formed JV with the merger of Viacom18 and Star India.
JioCinema and Disney Hotstar will now become JioHotstar. When is the launch of the JioHotstar application? What will happen to existing Disney+Hotstar and JioCinema users?
JioHotstar is a new streaming platform created after the merger of JioCinema and Disney+Hotstar. The new platform will have all the content previously available on Disney+Hotstar and JioCinema.
The merger will ensure that the new entertainment platform has a broader user base and enhanced content for subscribers.
The subscribers of JioCinema Premium will shift to JioHotstar Premium for the remaining duration of their plans. After that, they have to purchase the new plans of JioHotstar, said Kevin Vaz, CEO-entertainment, JioStar.
Those who have purchased a Disney+Hotstar subscription can continue their current plans at older rates for three months. Kevin Vaz assured that the existing Disney Hotstar users will not see any changes when switching to the new platform.
The new entertainment platform will use AI-driven recommendations and offer streaming in over 19 languages. The platform will provide AI-powered recommendations for movies and shows based on user activities and preferences.
"At the core of JioHotstar is a powerful vision--to make premium entertainment accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is not a privilege but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalizing content like never before," Kiran Mani, CEO - Digital, JioStar, said in a statement.
The Competition Commission of India (CCI) and National Company Law Tribunal (NCLT) gave nod to the merger between Disney Star and Reliance Industries in August, 2024, in a deal worth $8.5 billion, forming India's largest media conglomerate.
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