Threads: Mark Zuckerberg's Meta Twitter-killer is here; All you need to know

Meta, the parent company of Facebook, is preparing to launch Twitter competitor called Threads on Thursday, July 6, according to a listing on Apple Inc.'s App Store. Led by Elon Musk, Threads aims to provide users with an alternative platform for social networking and discussions. The app was initially discovered on the Google Play store in Europe on Monday morning and later became available on the Apple App Store by Monday night, according to a report from Forbes.

The decision to launch Threads comes in the midst of various controversies surrounding Twitter, such as user limitations and issues with Bluesky, a competing platform founded by Jack Dorsey. Meta intends to position Threads as a more inclusive and well-managed alternative, addressing concerns raised by advertisers regarding Twitter's association with far-right figures, reported News 18.

Also read: Elon Musk's move to cap Twitter users' posts raises concerns over advertiser attraction, industry professionals warn

The app is currently available for "pre-order" on the App Store. The App Store listing describes Threads as a platform where communities can come together to discuss various topics, both current and trending, facilitating connections with favourite creators. The app combines elements from Instagram and Twitter, potentially appealing to both existing Instagram users and new users looking for a different social media experience, reported News 18.

In recent developments related to Twitter, Elon Musk, has made a series of changes. One change includes the appointment of Linda Yaccarino as the new CEO. Twitter, under the leadership of new CEO Linda Yaccarino, continues to grapple with declining advertising revenue. The platform has implemented restrictions on what subscribers can view, leading to dissatisfaction among users. Elon Musk, who acquired Twitter for $44 billion in October, revealed in a tweet that verified accounts were initially limited to reading 6,000 posts per day, while unverified accounts were restricted to 600 posts, and new accounts could only view 300. These numbers were later increased to 10,000, 1,000, and 500, respectively, reported Morningstar.

Also read: Elon Musk announces new limit of Twitter posts a user can read per day. Details here

The timing of Threads' launch could be advantageous for Meta, as Twitter recently faced backlash after announcing its decision to make its popular TweetDeck tool a paid service within 30 days, sparking widespread user outrage, reported Morningstar.

A user tweeted, expressing their desire for everyone to stay and trust the process, as well as trust Elon Musk.

Another user tweeted, being realistic and stating that no app will ever replace Twitter.

( With inputs from Bloomberg)