The ROI Cascade - the most effective platforms and strategies businesses can adopt to make the most of Digital Marketing
Companies are increasing their digital marketing spend to capture fleeting consumer attention spans. A Deloitte study found a 33% boost in performance due to digital marketing efforts in 2020, with a predicted 15% jump by end 2021
As the overall consumer attention span is plummeting by the day, companies are fighting to capture fleeting eyeballs with maximum impact by boosting their marketing spend, especially for digital marketing. According to a Deloitte study, companies have seen over a 33% boost in performance due to their Digital Marketing efforts in 2020 alone. Based on this 2020 growth, the study predicted another 15% jump by the end of 2021. While these statistics indicate that companies have benefited immensely from Digital Marketing to get the maximum ROI, much deliberation is needed regarding the specific Digital Marketing strategy and platform an organization must spend on. Here are a few things organizations must consider to ride the digital marketing wave most effectively.