As India welcomed 2025, celebrations were in full swing, and quick-commerce companies like Blinkit played a key role in ensuring party essentials reached customers on time. Albinder Dhindsa, CEO of Blinkit, shared an interesting snapshot of New Year trends on X (formerly Twitter).
He revealed that Blinkit was delivering 1,22,356 condom packs, 45,531 bottles of mineral water, 22,322 PartySmart tablets and 2,434 packets of Eno. Dhindsa jokingly asked if these items were part of the “after-party prep”, showcasing the platform’s efficiency during peak festivities.
For the unversed, Himalaya PartySmart is a herbal remedy that prevents hangovers by reducing acetaldehyde buildup to cure symptoms like headache and nausea.
However, Dhindsa’s update did not satisfy the social media users who wanted more information.
“Can you share a percentage split on condom type and flavour? Would be interesting to see,” one user wrote.
“Pls give breakup of Brands so we get Market data on what's selling,” wrote another.
Other users had different queries.
“So party in this new generation means sex?” asked one user while another wondered, “Why are all the quick commerce handles sharing sales number of condoms? To promote safe sex?”
“Condom sales is much less? So any population outbreak coming next year?” posted a curious user.
Swiggy earlier posted, “kisi ne calcutta biryani mangwayi hai aur instructions mein daala hai no aloo. bhai fir lucknow biryani mangwata na (Someone ordered Calcutta biryani and added “no potato” in the instructions. Brother, then why not just order Lucknow biryani instead?)”
Swiggy CEO Rohit Kapoor reacted to it and wrote, “Tum log ladte raho (You guys keep fighting), but guess what? Bengaluru is topping the charts for biryani orders aur woh toh Hyderabadi biryani order kar rahe hain (and they’re ordering Hyderabadi biryani!).”
Kapoor shared live social media updates, capturing the celebratory mood in cities like Bengaluru, Delhi, Pune, Jaipur and Kochi. Kapoor highlighted quirky trends.
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