
Air India has struck a festive chord with travellers this season. As Navratri celebrations kick off across the country, the airline is earning applause online for a thoughtful gesture at the Adani lounge that has gone viral.
A post shared by an X user showcased a special Navratri-themed meal being served to guests at the lounge, with the caption: “Navratri special celebration @airindia lounge Mumbai — sweet gesture by the airline. Amazing customer service at Air India lounge Mumbai. Happy #Navratri to all.”
Another traveller posted a picture of the sattvik meal along with a personalised note from the airline that read: “Wishing you a happy Navratri, may the divine blessing of Maa Durga bring joy and prosperity to you and your family.”
The gesture, though simple, has struck a chord with netizens who see it as a refreshing example of how brands can embrace India’s cultural traditions while enhancing customer experience.
This is the India we love—tradition meets modern service. Well done, Air India!” wrote one user.
Another commented: “Such festive vibes! Hope more airlines take note.”
A traveller shared: “Air India has really stepped up its game. Loving the hospitality.”
This year, the nine-day festival of Navratri is being observed from September 22 to October 2, culminating with Vijayadashami or Dussehra. The festival celebrates the nine forms of Goddess Durga, collectively revered as the Navdurgas.