Amul’s witty take on ‘Operation Sindoor’ gets netizens’ nod: ‘Send them PAKking'

India Pakistan conflict: Soon after the operation, social media was swamped with celebratory messages applauding the Indian armed forces. Now, Amul has shared an ad which has won people's hearts.

Kanishka Singharia
Updated9 May 2025, 10:53 AM IST
Amul’s Operation Sindoor Ad Gets Thumbs Up from Social Media.
Amul’s Operation Sindoor Ad Gets Thumbs Up from Social Media.

In response to the massacre in Pahalgam, where terrorists killed tourists in cold blood on the basis of "faith," the government sent a strong message by launching Operation Sindoor on May 7 and destroying nine terror hubs in Pakistan and Pakistan-occupied Jammu and Kashmir. Hours later, New Delhi sent another message as two women officers – Wing Commander Vyomika Singh and Colonel Sofiya Quraishi – took the lead, sharing details of the military's precision strikes against the Islamic nation.

Soon after the operation, social media was swamped with celebratory messages applauding the Indian armed forces. Now, Amul has shared an ad which has won people's hearts.

“#Amul Topical: The India-Pakistan conflict,” the dairy giant wrote on X. The doodle it shared has the words, “Send them pakking” - an expression meaning to tell someone to leave immediately and often in a dismissive or forceful manner. It also says, “Amul proudly Indian.”

Quraishi from the Indian Army's Signal Corps and Wing Commander Vyomika Singh, a helicopter pilot, were the two women officers who, alongside Foreign Secretary Vikram Misri, briefed the world on Operation Sindoor. In the illustration, the Amul girl is seen saluting the women officers standing proudly at their podiums.

Here's how social media reacted:

An individual wrote, “Let’s do it permanently.” Another called the ad “Lovely.” A third expressed that they love the brand Amul. A fourth conveyed their reaction through a salute emoji.
 

Infiltration Bid Foiled 

Pakistan's missile attacks on Thursday evening in Jammu and Kashmir's Samba were foiled by the Border Security Forces. Jammu, RS Pura, Samba, Hiranagar, and Arnia reported massive shelling from Islamabad.

In response, the Indian Air Force used the Russian-made S-400 missile defence system to neutralise the escalation bid. Indian armed forces reiterate their commitment to non-escalation, provided it is respected by the Pakistani military".

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