Bad Bunny’s Super Bowl LX halftime performance breaks global viewership records, draws over 4.1 billion views
Bad Bunny's Super Bowl half-time performance celebrated Spanish-language music and Latino identity, drawing over 4 billion views globally. The event showcased his international appeal and marked him as the first solo Latino artist to headline.
Bad Bunny has made history with his half-time performance at Super Bowl LX, setting a new global viewership record that has stunned audiences around the world.
Bad Bunny sets new Super Bowl Halftime viewership record
According to announcements from Roc Nation and Apple Music, the show drew a reported 4.157 billion views worldwide within the first 24 hours of the performance — more than any other Super Bowl half-time show in history.
The figures include combined global and US television broadcasts, as well as views on YouTube, social media platforms, and other digital channels, though the precise breakdown of those numbers has not been published or independently verified.
The performance took place on 8 February 2026 at Levi’s Stadium in Santa Clara, California, during the NFL’s championship clash between the Seattle Seahawks and the New England Patriots. Bad Bunny became the first solo Latino artist to headline the Super Bowl half-time show — a moment that reflected his enormous global appeal and the increasing international reach of the NFL’s marquee event.
Record Figures and Broadcast Reach
While the global tally of over four billion views eclipses all previous records, official Nielsen data shows that the live US broadcast alone attracted an average of 128.2 million viewers — making it one of the most watched half-time shows domestically, though slightly below last year’s 133.5 million for the performance by Kendrick Lamar.
Roc Nation shared the milestone on social media with the message, “Bad Bunny Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time #AppleMusicHalftime (sic).”
The numbers also highlight Bad Bunny’s extraordinary international fanbase. Around 55 per cent of the views came from outside the United States, with strong engagement reported across Latin America, Europe and Asia, underscoring the Puerto Rican star’s global cultural influence.
Cultural Impact
The high viewership has translated into significant commercial success. Following the Super Bowl, Bad Bunny’s music surged in streaming charts worldwide. Several of his songs from the halftime set swiftly climbed global streaming charts, and his album Debí Tirar Más Fotos returned to top positions in both the UK and US markets.
Critics and music industry commentators have pointed to the performance’s cultural resonance — particularly its celebration of Spanish-language music and Latino identity on one of the world’s biggest entertainment stages. The show, produced by Roc Nation in partnership with Apple Music and the NFL, featured several surprise musical guests and visually striking elements that blended contemporary reggaeton with broader artistic themes.
About the Author
Trisha Bhattacharya is a Senior Content Producer at Livemint, with over two years of experience covering entertainment news from India and beyond. She spends her days tracking what’s trending, breaking down pop culture moments, and turning fast-moving entertainment stories into sharp, engaging reads that actually make people want to click — and stay. <br> She holds a Master’s degree in English Literature from Lucknow University, a background that shapes her love for layered narratives, strong voices, and stories that linger long after they’re told. Before joining Livemint, Trisha worked with India Today as an entertainment journalist and film critic. There, she reviewed films, covered industry news, and built a strong foundation in storytelling and cultural analysis. <br> Trisha enjoys working at the intersection of media, culture, and audience interest, always looking for fresh angles and formats. Films, shows, and music are not just her beat but her biggest passion — something that naturally reflects in her writing. Whether it’s cinema, streaming shows, music, or internet trends, she approaches every story with curiosity and intent. <br> Outside the job description, she’s unapologetically passionate about films, shows, and music — sometimes a little too passionate, if you ask her. That enthusiasm often spills into her work, adding personality, urgency, and a touch of chaos that keeps her writing alive. For Trisha, entertainment isn’t just a beat — it’s a language she speaks fluently.