
In the neon-lit, high-speed blur of Mumbai, finding a quiet corner is hard—but finding a pair of ears that actually listen can feel impossible. If your social circle is looking more like a ghost town lately, don't worry.
On a busy Mumbai beach, a man named Prithvi Raj Bohra has officially clocked in to be the professional “ear” you didn't know you could hire. Sitting by the shore, Bohra even lends a shoulder to cry on for a small fee.
“I am sure you can’t guess, what does this guy do,” Paytm founder Vijay Shekhar Sharma said, re-sharing a viral video of Bohra.
Prithvi Raj Bohra, who said he has a background in psychology and philosophy, sits next to a huge banner inviting passersby to share their problems.
“If anyone wants to share their problems, I can listen,” read the banner.
Bohra, who offers his emotional support services in person from 11 AM to 4 PM at the beach, has a set fee structure:
Trivial everyday issues are priced at ₹250, and more serious concerns at ₹500. Those who wish to “cry together,” Bohra offers a session for ₹1,000.
In the viral video shared by Paytm founder, Bohra said his educational background helps him help his customers beyond just listening to them — he also offers them guidance when needed.
He explained in the video that people come to him to unburden themselves, and he listens patiently without judgment. “Some visitors even leave feeling a sense of relief and comfort.”
Bohra also shared that the demand has been steady, and many people have appreciated the chance to open up to a stranger who simply listens.
Social media users appreciated Bohra's quick fix for mental health care, and said as long as he is not harming anyone, “all is good!”.
Terming Bohra as a “beach side therapist,” a user said, “Early stage mental health startup at concept validation stage with early revenue, solo founder.”
“Today it looks funny but is tomorrow's high margin and recession proof business,” added another.
“As long as he is not robbing ppl to earn money through violence,” a user said.
Netizens said someone like Bohra can be of great help for corporate employees in Gurugram. “I think it can help people who work in corporate, especially in Gurugram, where Friday is considered a party day.”
Corporate chaos is a marathon, not a sprint, so don't let your "Internal Server" crash. To keep your sanity intact, follow these four tips:
Arshdeep Kaur is a Senior Content Producer at Mint, where she reports and edits across national and international politics, business and culture‑adjacent trending stories for digital audience. With five years in the newsroom, she strives to balance the speed and rigor of fast‑moving news cycles and longer, context‑rich explainers. <br><br> Before joining LiveMint, Arshdeep served as a Senior Sub‑Editor at Business Standard and earlier as a Sub‑Editor at Asian News International (ANI). Her experience spans live news flows, enterprise features, and multi‑platform packaging. <br><br> At Mint, she regularly writes explainers, quick takes, and visuals‑led stories that are optimized for search and social, while maintaining the publication’s standards for accuracy and clarity. She collaborates closely with editors and the audience team to frame angles that resonate with readers in India and abroad, and to translate complex developments into accessible, high‑impact journalism. <br><br> Arshdeep's academic training underpins her interest towards policy and markets. She earned an MA in Economics from Panjab University and holds a Post‑Graduate Diploma in Broadcast Journalism from the India Today Media Institute (ITMI). This blend of economics and broadcast storytelling informs her coverage of public policy, elections, macro themes, and the consumer‑internet zeitgeist. <br><br> Arshdeep is based in New Delhi, where she tracks breaking developments and longer‑horizon storylines that shape public discourse.
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