Elon Musk’s logo-free Tesla Cybertruck goes viral; netizens hail ‘marketing genius’

Tesla's logo-free Cybertruck gained widespread acclaim online, with netizens and brand strategists hailing it as a 'marketing genius' for its distinctive and iconic design.

Livemint
Published24 Aug 2024, 09:54 PM IST
FILE PHOTO: Elon Musk, CEO of Tesla
FILE PHOTO: Elon Musk, CEO of Tesla (REUTERS)

Elon Musk's Tesla recently released a picture of its 'sleek and logo-free' Cybertruck, which caused a stir among netizens who hailed the strategy as a 'marketing genius'.

Notably, Tesla's battery-electric pickup truck officially hit the roads in November last year. However, its initial concept was revealed in November 2019. The Tesla Cybertruck's striking, low-polygon design and flat stainless-steel panels make it a futuristic marvel.

Also Read | Elon Musk on SpaceX’s Polaris Dawn launch on August 27: ‘first and furthest…’

At the launch, Tesla announced that the vehicle would forgo any official logos, choosing a sleek, logo-free design to distinguish itself from conventional automotive branding.

Coming back to Cybertruck's 23 August 2024 post, the official X handle of Tesla's pickup e-truck posted a front-view picture capturing the sleek, logo-free design of the vehicle. The caption of the post said, "Only truck that doesn’t need a logo to know what it is.”

Also Read | Thousands of Tesla Cybertrucks recalled over trunk, windshield wiper issues

The bold choice was highlighted by Tesla CEO Elon Musk, who reposted the Cybertruck post with the simple message, "No logo."

Musk's post took the internet by storm, garnering over 52.9 million views in less than 24 hours.

Also Read | 34 new Tesla Cybertrucks defaced with anti-Elon Musk graffiti in Florida

Tesla's 'no-logo' branding of the Cybertruck was hailed as a "marketing genius" by the netizens, who also said that when a product is truly iconic, it becomes the brand in itself.

"Only truck that doesn't need a logo to know what it is. Marketing genius," a user said.

Another added: "When your product is truly iconic: it becomes the brand itself."

Also Read | Elon Musk loaned him money to buy his childhood home, now he’s foreclosing

A brand strategist also hailed the no-logo Cybertruck and said it demonstrates "the power of distinctive branding in aiding brand recall."

"I said this before about the Cybertruck. The best design has no logo no text and everyone knows exactly who made it.

Also Read | Elon Musk’s Tesla offers ₹4,000 per hour to train robots

The best designs has the most iconic silhouette. That triangular shape of the cybertruck is so unique and will be legendary. Tesla Design studio has done an amazing job with Franz at the helm," a loyalist of the brand Tesla added.

Catch all the Business News , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.

MoreLess
First Published:24 Aug 2024, 09:54 PM IST
Business NewsNewsTrendsElon Musk’s logo-free Tesla Cybertruck goes viral; netizens hail ‘marketing genius’

Get Instant Loan up to ₹10 Lakh!

  • Employment Type

    Most Active Stocks

    Tata Steel share price

    159.75
    09:07 AM | 9 OCT 2024
    0.2 (0.13%)

    Tata Motors share price

    929.95
    09:07 AM | 9 OCT 2024
    10.1 (1.1%)

    Bharat Electronics share price

    282.30
    09:07 AM | 9 OCT 2024
    2.1 (0.75%)

    Zee Entertainment Enterprises share price

    127.15
    09:07 AM | 9 OCT 2024
    0.35 (0.28%)
    More Active Stocks

    Market Snapshot

    • Top Gainers
    • Top Losers
    • 52 Week High

    NMDC share price

    219.10
    03:42 PM | 8 OCT 2024
    -9.7 (-4.24%)

    Vijaya Diagnostic Centre share price

    948.70
    03:28 PM | 8 OCT 2024
    -33.25 (-3.39%)

    SBI Life Insurance Company share price

    1,732.15
    03:29 PM | 8 OCT 2024
    -54.8 (-3.07%)

    Tata Steel share price

    159.55
    03:57 PM | 8 OCT 2024
    -4.75 (-2.89%)
    More from Top Losers

    Varun Beverages share price

    589.90
    03:50 PM | 8 OCT 2024
    48.1 (8.88%)

    Housing & Urban Development Corporation share price

    228.95
    03:59 PM | 8 OCT 2024
    18.65 (8.87%)

    Doms Industries share price

    2,683.40
    03:29 PM | 8 OCT 2024
    214.9 (8.71%)

    Garden Reach Shipbuilders & Engineers share price

    1,662.90
    03:49 PM | 8 OCT 2024
    126.35 (8.22%)
    More from Top Gainers

    Recommended For You

      More Recommendations

      Gold Prices

      • 24K
      • 22K
      Bangalore
      77,455.000.00
      Chennai
      77,461.000.00
      Delhi
      77,613.000.00
      Kolkata
      77,465.000.00

      Fuel Price

      • Petrol
      • Diesel
      Bangalore
      102.86/L0.00
      Chennai
      100.85/L0.10
      Kolkata
      104.95/L0.00
      New Delhi
      94.72/L0.00

      Popular in News

        HomeMarketsPremiumInstant LoanMint Shorts