Oxford picks ‘Brain Rot’ as word of the year 2024—What it means for our digital habits
- Oxford University Press (OUP) has selected 'brain rot' as its Word of the Year for 2024 after a public vote of over 37,000 participants. The term refers to the decline in mental and intellectual abilities caused by excessive consumption of trivial online content, particularly on social media.
Oxford University Press (OUP) has announced "brain rot" as its Word of the Year for 2024, chosen through a public vote involving over 37,000 participants. The term reflects growing concerns about the impact of consuming excessive amounts of trivial online content on mental and intellectual health.
What is 'Brain Rot'?
"Brain rot" refers to the deterioration of mental or intellectual faculties resulting from excessive consumption of low-quality material, particularly online content, reflecting a broad criticism of the digital era. It refers not only to trivial content but also to the negative effects of engaging with it excessively, particularly on social media.
The term gained prominence in 2024, with OUP reporting a 230% increase in its usage compared to 2023. Platforms like TikTok played a significant role in its rise, as younger generations, including Gen Z and Gen Alpha, used the term to express concerns about the effects of consuming low-value digital content.
Historical roots
The phrase first appeared in 1854 in Henry David Thoreau's Walden, where it referred to the oversimplification of ideas, describing it as a sign of declining intellectual effort. Today, the phrase has evolved to address modern concerns about how the digital era impacts mental health and cognitive engagement.
Cultural significance
In 2024, "brain rot" became a key term in discussions about online culture and its broader societal effects. Initially a social media buzzword, it quickly entered mainstream journalism, reflecting increasing anxiety about unchecked digital habits.
OUP noted that "brain rot" holds two meanings: it describes both low-quality content itself and the potential mental health challenges associated with consuming it. The term’s growing use has brought attention to the impact of digital consumption, especially on children and young people, sparking serious discussions about mental well-being.
A reflection of our times
By selecting "brain rot" as the Word of the Year, OUP highlights the evolving language of the digital era. It serves as a reminder of the complex relationship between technology, culture, and mental health in today’s fast-paced world.
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Business NewsNewsTrendsOxford picks ‘Brain Rot’ as word of the year 2024—What it means for our digital habits
First Published:2 Dec 2024, 05:38 PM IST
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