Swiggy Instamart 2024 trends: Bengaluru leads in condom sales, late-night shopping soars in Delhi, Hyderabad
Swiggy Instamart's 2024 report highlights evolving online shopping trends, revealing that 1 in 140 orders includes sexual wellness items. Bengaluru emerges as the top spender on condoms.
In the rapidly evolving world of online shopping, fast delivery of groceries and everyday essentials has become a hallmark of the retail experience. Swiggy Instamart's latest report highlights how consumer shopping habits have evolved in 2024.
In its blogpost, Swiggy noted that 1 in every 140 orders included a sexual wellness product, with Bengaluru emerging as the top spender on condoms in 2024.
The data also pointed to late-night shopping sprees, with the peak time for stealthy orders recorded between 10 pm and 11 pm. It said that during this time, customers' most popular choices included items like masala-flavoured chips, Kurkure and flavoured condoms. The top cities for these secretive night purchases were Delhi, Hyderabad, and Bengaluru.
Here are other things India ordered in 2024 from Swiggy Instamart
1. Swiggy Instamart revealed that the biggest spenders this year came from Delhi and Dehradun, with each city spending over ₹20 lakh in 2024. The orders mainly included kitchen essentials like atta, milk, and oil.
2. The report further revealed that across the country, the five most popular items bought this year were milk, curd, dosa batter, chips, and soft drinks.
3. It highlighted that “a pet-lover from Mumbai spent over ₹15,00,000 this year on pet supplies, primarily dog and cat food.”
4. The report also revealed that Mumbai spent ₹8,20,360 on tonic water in just one day.
5. According to its stats, India ordered 4,500 kg of onions on December 1 between 7-8 pm.
6. The fastest delivery of the year took place in Kochi, with the order arriving in just 89 seconds, covering a distance of only 180 meters. The order included Nendran bananas and red amaranthus, while the cheapest order of the year 2024 was ₹3—a pencil sharpener which was bought by a user in Hyderabad.
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Business NewsNewsTrendsSwiggy Instamart 2024 trends: Bengaluru leads in condom sales, late-night shopping soars in Delhi, Hyderabad
First Published:27 Dec 2024, 09:34 AM IST
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