Woman’s ‘shop for a rich husband’ dig at matrimony app Knot has internet asking ‘sale price of men on app'

Lawyer Tanya Appachu took a jab at AI matrimonial app Knot Dating, saying it’s for top 1% men and 'screams gold digger central,' as women can join free while men must earn 50L+.

Kanishka Singharia
Updated11 Oct 2025, 01:47 PM IST
Representative image.
Representative image.(iStock)

A woman lawyer and women’s rights activist, Tanya Appachu, has taken a subtle jab at the AI-powered matrimonial app Knot Dating. Tanya, in a video shared on her Instagram, suggested that prospective brides ditch other dating and matrimonial apps like “Shaadi.com and Tinder” for Knot – which requires men to earn over 50 lakh annually to register, while women with no income can join for free.

She quipped, “Not for all Indians, it’s for top 1% men — the whole thing screams gold digger central, right? I mean, you can just walk in and shop for a rich husband.”

Also read | Tinder is now making new users in India do this one

Coming down heavily on the concept, Tanya added: “I mean, what was this person thinking, so shamelessly creating an app for women to dig gold like that? Whoever came up with that idea? Men. Men came up with that idea. Two men came up with this app to create high-value men to find women. So the theory that men who crack gold diggers have no gold just got so real.”

Instagram Post Sparks Reactions

Tanya’s video has evoked a myriad of responses from internet users. The caption of her post reads: “All my gold-digging girls… where are you at? Go check out this app to find yourself some men who don’t mind gold diggers. @knot.dating free main promotion kara di… please cheque bhejna.”

Read | LinkedIn user finds girlfriend's Tinder profile. What he did next will SHOCK you

Some of the reactions included: “Men created this for men and men are crying and abusing women for an app that men created.”

“So less than 1% men actually have gold.”

“What does the sale price start for the men on this app?”

Read | 73.72 lakh gone! Elderly man in Mumbai meets woman on dating app, gets duped in gold trading fraud

Even the matrimonial app responded humorously to Tanya’s video with the phrase: “Hamein kyu toda” (Why did you break us?).

Some users defended the app, saying that women naturally consider men’s finances when deciding on a life partner. One user commented: “It’s always wise to marry someone at social, financial and intellectual parity. I would have totally looked up this website, why not?”

Stay updated with the latest Trending, India , World and US news.

Business NewsNewsTrendsWoman’s ‘shop for a rich husband’ dig at matrimony app Knot has internet asking ‘sale price of men on app'
More