Zerodha’s Nithin Kamath raises concern over ‘ridiculous’ sugar content, adulteration in food: ’Slowly killing us’

Zerodha co-founder Nithin Kamath recently raised the issue of adulteration of food items and the addition of massive amount of sugar in food items h

Livemint, Written By Sharmila Bhadoria
Published29 May 2024, 11:20 AM IST
Nithin Kamath, CEO and co-founder of zero-brokerage stock trading platform Zerodha, has recently raised the issue of severe adulteration of food items
Nithin Kamath, CEO and co-founder of zero-brokerage stock trading platform Zerodha, has recently raised the issue of severe adulteration of food items

Urging the Indians to be mindful of what they consume, Zerodha founder Nithin Kamath flagged the high sugar content and adulteration in food items on Wednesday. Nithin Kamath said that the sugar content in most food items is “ridiculous” and adulteration in items like masalas, milk and protein is “slowly killing” people.

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“We Indians need to question what goes into the food we consume. The more we ask, the better choices we will have. The sugar content in most of our food is ridiculous. Adulteration in food items like masalas, milk and protein. And then there are substandard chemicals used in food coloring and preservatives in fruits and vegetables. They are all slowly killing us. This applies to packaged foods and food from many restaurants,” Nithin Kamath wrote on X.

Zerodha founder Nithin Kamath shared a report on NIN's guidelines on sugar content on food items and flagged the presence of significant amount of sugar in food items.

While sharing the post, Kamath shared news about the National Institute of Nutrition (NIN) recommending the maximum limit of sugar content in packaged foods and beverages. 

Nithin Kamath's post on X garnered a myriad of reactions from social media users, with many agreeing with his opinion and several others flagging concerns towards specific brands and products.

“All I need to know is whether @DietCoke and @CokeZero really have zero sugar,” wrote an X user. 

“First we need to educate ourselves about food and nutrition. Then we can question. We are daily consuming street food which is deep fried, no exercise and consuming poisons like alcohol,” commented another X user.

“Food has become poison,” wrote another user.

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Underlining the importance of eating healthy to remain fit an X user wrote, “That's for sure. It's like the baby getting milk only when it cries, can't expect otherwise in due time. Most of the diseases are gotten from what we eat, be it deficiency or excess.”

NIN limits sugar content in packaged foods, beverages

The National Institute of Nutrition (NIN), which works with the Indian Council of Medical Research (ICMR), has recommended a maximum limit of sugar content that can be included in packaged foods and beverages. 

The revised dietary guidelines will help limit the addition of sugar to soft drinks and junk food. The move could potentially impact branded soft drink, juices, cookies, ice-creams, cereals, etc.

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First Published:29 May 2024, 11:20 AM IST
HomeNewsTrendsZerodha’s Nithin Kamath raises concern over ‘ridiculous’ sugar content, adulteration in food: ’Slowly killing us’

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