Barron Trump eyed for top TikTok post as platform shifts to US control: Report
President Trump's son, Barron Trump, is being eyed for a senior position at TikTok amid its US ownership transition. His influence in shaping campaign strategies has been recognised, with hopes for his involvement in the platform's future.
Barron Trump, who is credited with helping his father President Donald Trump in connecting with young voters during US Presidential election, is reportedly being considered for a senior role at TikTok. Barron Trump, according to a report, is being eyed for a major role at TikTok once the platform comes under American control, president’s former social media manager, Jake Advent said.
“I hope President Trump will consider appointing his son Barron – and other young Americans – to TikTok’s board to ensure it remains an app that appeals to the youth,” Jake Advent, whom the president fondly calls “TikTok Jack,” told the Daily Mail.
How Barron Trump helped father Trump during election
During the 2024 US Presidential elections, Donald Trump’s campaign team received an unexpected boost from Barron Trump, acting as a “podcast adviser” to his father’s media outreach efforts, shifting his election campaign from traditional television appearances to a podcast-centric strategy.
“Hats off to the young man. Every single recommendation he’s had has broken the internet,” Jason Miller, a senior adviser to Trump, said while commending Barron’s efforts.
TikTok's US control
In late September, Donald Trump signed an executive order stating that his plan to sell TikTok’s US operations – then owned by a Chinese company – to American and global investors would meet the national security requirements outlined in a 2024 law.
He also returned to the platform, declaring, “To all of those young people of TikTok, I saved TikTok, so you owe me big. Now, you’re looking at me in the Oval Office, and someday one of you are gonna be sitting right at this desk, and you’re gonna be doing a great job also.”
Vice President JD Vance said the new US company will be valued at around $14 billion, putting a price tag on the popular short video app far below some analyst estimates.
The publication of the executive order shows Trump is making progress on the sale of TikTok's US assets, but numerous details need to be fleshed out, including how the US entity would use TikTok's most important asset, its recommendation algorithm.
“There was some resistance on the Chinese side, but the fundamental thing that we wanted to accomplish is that we wanted to keep TikTok operating, but we also wanted to make sure that we protected Americans' data privacy as required by law,” Vance told reporters at an Oval Office briefing.
(With agency inputs)