Lit lovers have been fuming over the decision to shut bookstores as 'non-essential' in the lockdown
Anger against Amazon has long been fuelled by its exploitation of EU tax rules
A leading French supermarket chain announced Thursday that it would share its online retailing network with shuttered bookstores and other local businesses, tapping into resentment over Amazon's predominance in the new Covid lockdown.
With full-page newspaper ads saying "Sorry Amazon," the Intermarche group said local businesses -- bookstores first of all -- would be allowed to sell their products on its online "click and collect" marketplace.
Lit lovers have been fuming over the decision to shut bookstores as "non-essential" in the lockdown -- to which the government responded by also banning book sales at supermarkets in a bid to alleviate unfair competition concerns.
Other retailers have also complained about having to close again in a lockdown that effectively turns Amazon and other e-commerce sites into the only shopping option for millions of people.
Anger against Amazon has long been fuelled by its exploitation of EU tax rules, which critics say lets the US giant avoid paying taxes in France despite raking in colossal profits.
Intermarche's cheeky ad campaign even calls out Amazon's chief Jeff Bezos: "And sorry Jeff, but we're already working on rolling this out to other struggling businesses."
"We heard the anger, the distress of small businesses and bookstores in particular," Intermarche's president Thierry Cotillard told AFP.
"Businesses are being pushed to go digital, to offer click and collect, but not all are necessarily ready for it," he added.