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Apple app store privacy window will help customers fathom how data is collected (Bloomberg)
Apple app store privacy window will help customers fathom how data is collected (Bloomberg)

Apple app store privacy window will help customers fathom how data is collected

Apple announced the changes as part of an effort to help its customers gain a better understanding of how apps monitor their habits, tastes and whereabouts. The additional disclosures will begin to appear in apps made for iPads, Mac computers and Apple's TV streaming device and iPhone

Apple will begin spelling out what kinds of personal information is being collected by the digital services displayed in its app stores for iPhones and other products made by the trendsetting company.

The additional disclosures will begin to appear in apps made for iPads, Mac computers and Apple's TV streaming device, as well as its biggest moneymaker, the iPhone. Apple announced the changes were coming six months ago as part of an effort to help its customers gain a better understanding of how apps monitor their habits, tastes and whereabouts.

In many instances, the data scooped up by apps is used to sell ads targeted at a particular person's interest and location, especially if their services are being offered for free.

The increased transparency about the collection and handling of personal information is designed to help people make more informed decisions about which apps they choose to install on their phones and other devices.

The changes were worked out with European regulators and mesh with Apple's efforts to position itself as a trustworthy guardian of its customers' privacy — an issue CEO Tim Cook has been framing a “fundamental human right."

In the process, Cook has been taking veiled shots at Google and Facebook, which make most of their money from digital ads that are driven by the mining of personal information. (AP) NSA

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