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Business News/ News / World/  Elon Musk: Twitter legacy blue ticks to finally go on this date; details here
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Elon Musk: Twitter legacy blue ticks to finally go on this date; details here

Twitter CEO Elon Musk is making the switch to paid verification in order to generate much-needed revenue for Twitter.

Elon Musk announces that Twitter's final date for removing legacy Blue checks is 4/20.Premium
Elon Musk announces that Twitter's final date for removing legacy Blue checks is 4/20.

Billionaire Elon Musk on Tuesday announced a deadline for purging legacy blue checkmarks from Twitter accounts verified under the company's old regime. He provided the information about the target date on his official Twitter account.

"Final date for removing legacy Blue checks is 4/20," the Twitter chief wrote in a tweet.

This means that if you have a legacy verified account on Twitter with a blue mark, you will have to pay now to keep the checkmark. The only accounts that will keep their blue checkmarks are those subscribed to Twitter Blue.

Twitter Blue is priced differently for every region and based on how you sign up. In the United States, it costs USD 11 a month or USD 114.99 a year for iOS or Android users and USD 8 a month or USD 84 a year for web users.

Previously, the microblogging company announced that it would begin removing the blue checkmark badges from legacy verified accounts on April 1. 

However, on April 2, Twitter changed the language in the description of verified users to read, "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account" -- which means you can't tell who is paying for a blue check-mark and who isn't.

Meanwhile, some celebrities refused to pay for blue tick verification. LeBron James, the NBA star and entertainment producer, had tweeted on March 31, that his blue checkmark likely would be disappearing because he wouldn't pay for verification.

"Welp guess my blue [?] will be gone soon cause if you know me I ain't paying the 5. [?]," tweeted James, however, @KingJames remains verified.

Stephen King rejected the idea of paying for a blue checkmark ("F... that," King tweeted), Musk responded, "We need to pay the bills somehow!"

Twitter CEO Elon Musk is making the switch to paid verification in order to generate much-needed revenue for Twitter. The social media platform has also launched a program for businesses and organizations to charge USD 1,000 per month for verification badges (gold for brands, companies and nonprofits; grey for governments).

The microblogging site first introduced verified accounts in 2009 to help users identify that celebrities, politicians, companies and brands, news organizations, and other accounts of public interest were genuine and not impostors or parody accounts. The company didn't previously charge for verification.

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Published: 12 Apr 2023, 05:48 AM IST
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