How China punishes MNCs for speaking against Beijing's controversial policies8 min read 15 Oct 2021, 09:11 AM IST
Brands suffered when they spoke out over labor concerns. Now China is launching a rival cotton certification program.
When a fashion industry sustainability group called out China over its treatment of Uyghur Muslims, the idea was to nudge Beijing toward human-rights reforms while cleaning up a troubled corner of the $60 billion global cotton business. Western brands have learned the hard way that things don’t work that way in China.