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Is it insane to start a business during coronavirus? Millions of Americans don’t think so

Leigh Altshuler is opening a new book store in New York after losing her job during the pandemic. (WSJ)Premium
Leigh Altshuler is opening a new book store in New York after losing her job during the pandemic. (WSJ)
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The pandemic closed hundreds of thousands of businesses across the country. But now applications for new U.S. businesses are rising at the fastest rate since 2007. Why? A mix of necessity and opportunity

The pandemic forced hundreds of thousands of small businesses to close. For Madison Schneider, it was a good time to start a new one.

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