Lululemon CEO Calvin McDonald defends the decision to sack staff for chasing thieves out of a store
- Lululemon Athletica Inc. jumped after posting better-than-expected profit and sales in the first quarter and projecting full-year results that outpaced estimates — a sign of robust demand for the company’s pricey activewear despite emerging weakness among consumers
Chasing the miscreants who had stolen from the store cost the two employees dearly. This surprising incident happened in a store of the prestigious clothing brand Lululemon (lululemon store) in America.
They are wondering why the employees who should be rewarded for their bravery were fired? For doing so, the employees have been fired from the job.
This surprising incident has happened in a store of the prestigious athlete clothing brand Lululemon (lululemon store) in America.
"We have a zero-tolerance policy that we train our educators on around engaging during a theft. Educators" are what Lululemon calls its store workers," said Calvin McDonald, the CEO of Lululemon while talking to CNBC.
"Why? We put the safety of our team and our guests front and centre. It's only merchandise at the end; they're trained to step back, let the theft occur, and know that there's technology and cameras, and we're working with law enforcement.
Meanwhile, Lululemon Athletica Inc. jumped after posting better-than-expected profit and sales in the first quarter and projecting full-year results that outpaced estimates — a sign of robust demand for the company’s pricey activewear despite emerging weakness among consumers.
Earnings and comparable sales surpassed analysts’ average estimate in the company’s fiscal first quarter. For the full year, Lululemon now expects revenue to be as high as $9.5 billion, compared with a prior estimate of as much as $9.4 billion. Guidance for the second quarter also came in above analysts’ estimates.
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Business NewsNewsWorldLululemon CEO Calvin McDonald defends the decision to sack staff for chasing thieves out of a store
First Published:6 Jun 2023, 10:15 PM IST
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