Social media can get brands loyal customers1 min read 21 Jan 2021, 08:26 AM IST
When fashion brands engage customers on social media, they become more intent on buying the brand’s products, finds a study
Fashion brands increasingly rely on social media to lure customers. Product promotions, discount offers, and even complaint resolutions now take place on social media. How does this online outreach impact customers? A study in India finds that when customers get involved in online activities of fashion brands, they tend to become more eager to buy their products.
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