BackA digital artist just sold a JPG file for $69 million
The sale of the work for $69,346,250 put Beeple in the top three most valuable living artists, Christie's announced on Twitter
PremiumA digital artwork sold for nearly $70 million, or around ₹501 crore, at Christie's, in the first-ever sale by a major auction house of a piece of art that does not exist in physical form.
"Everydays - The First 5000 Days" is a digital work by American artist Mike Winkelmann, known as Beeple. It is a collage of 5,000 individual images, which were made one-per-day over more than thirteen years, reported news agency Reuters.
The famous auction house had tweeted last month that it was going to hold the auction for Everydays - The First 5000 Days, by Beeple, a digital artist, as the first purely digital work of art ever offered by a major auction house.
The sale of the work for $69,346,250 put Beeple in the top three most valuable living artists, Christie's announced on Twitter.
Everyday's is the name of a series of artworks created by Beeple, who has been creating a new digital picture every single day since 2007.
The artist has been well known for his digital art but his fame started to blow up in the last few months as NFT mania took hold, as one of the most popular artists among collectors.
The work is in the form of a new type of digital asset - a Non-Fungible Token (NFT) - meaning it is authenticated by blockchain, which certifies its originality and ownership.
The market for NFTs has soared in recent months as enthusiasts and investors use spare savings to buy up items that exist online. Last month, a 10-second video clip featuring an image of a fallen Donald Trump, also by Beeple, sold for $6.6 million on an NFT marketplace called Nifty Gateway.
"Without the NFTs, there just legitimately was no way to collect digital art," said Beeple, who makes irreverent digital art on themes such as technology, wealth and American politics.
Asked what he thought of the multi-million dollar bids on his work, the 39-year-old graphic designer, who has created concert visuals for the likes of Justin Bieber, One Direction and Katy Perry, said he was lost for words.
"I don't know... maybe you can put an emoji into the story," he said. "It's so crazy."
For NFTs, the artist's royalties are locked in to the contract: Beeple receives 10% each time the NFT changes hands after the initial sale.
"I do really think that this is going to be seen as the next chapter of art history," Beeple said.
NFT FRENZY
Various digital objects can be minted as NFTs and traded as assets, including art, sports collectibles, patches of land in virtual worlds, cryptocurrency wallet names and even tweets. Twitter Inc boss Jack Dorsey is conducting a digital auction of his first-ever tweet, in NFT form.
Art NFTs make up around a quarter of the all-time NFT sales volume ($415 million) according to NonFungibles.com, which aggregates sales history data for the Ethereum blockchain, the most commonly used ledger for recording these types of assets.
Musicians are also getting in on the hype, with American rock band King's of Leon having launched an album as an NFT.
Beeple says the explosion in NFTs is due in part to the increased amount of time people are spending online during the pandemic. Like many enthusiasts, he also believes they could represent the future of ownership.
"Equities have been the predominant asset class for the last hundred years, or whatever. I don't think it's guaranteed that that's always going to stay like that. I think kids today hate corporations... So the idea that they're just going to automatically blindly give them their money to invest, I don’t know about that," Beeple said.
But, like many new niche investment areas, there is a risk of losses if the hype dies down. Many NFTs will eventually become worthless, Beeple added.
Although NFTs can function as a legally enforceable contract, they also raise issues relating to insurance, tax and intellectual property, said Max Dilendorf, a cryptocurrency lawyer and partner at Dilendorf Law Firm in New York.
"If you are a buyer of an expensive piece of NFT, you have to know what features and terms you are subject to," he said.
"From my experience, participants in NFT markets are not really thinking it through carefully."
Dilendorf said that he expects the entire physical art market to be digitised in NFT form in the next five years.
It's staggering to think that a simple jpeg file, of the image on the top of this article that you can copy and paste to your computer, is being sold for such a huge amount, but this particular digital file is unique because it has been authenticated using bitcoin, and is therefore unique. Only one person can have this copy of The First 5000 Days.
With agency inputs
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