US President Donald Trump. Photo: Reuters (REUTERS)
US President Donald Trump. Photo: Reuters (REUTERS)

Twitter bans political advertising; 'a very dumb decision,' says Trump’s manager

  • 'Twitter just walked away from hundreds of millions of dollars of potential revenue,' Brad Parscale said in a statement
  • Jack Dorsey announced Wednesday that the platform would ban all political ads starting on November 22

Donald Trump’s campaign manager said Twitter made “a very dumb decision" after the president’s favorite social media platform banned paid political advertising.

“Twitter just walked away from hundreds of millions of dollars of potential revenue," Brad Parscale said in a statement, adding that the new policy was another attempt to silence conservatives, and that Trump “has the most sophisticated online program ever known."

Jack Dorsey, the company’s chief executive officer, announced Wednesday that the platform would ban all political ads starting on Nov. 22. The move comes after Democratic candidates criticized Facebook Inc. for its policy of not fact-checking posts and paid ads from politicians, allowing them to use the platform to spread false information.

Twitter may not be losing out on as much money as Parscale thinks. In an earnings call last week, Twitter said political ads brought in less than $3 million during the 2018 midterm elections. By contrast, Trump’s campaign spent $5 million advertising on Facebook in the four weeks leading up to Oct. 19, according to data from Advertising Analytics.


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