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Business News/ News / World/  'First day in books..,' new Twitter CEO Linda Yaccarino kicks off official role
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'First day in books..,' new Twitter CEO Linda Yaccarino kicks off official role

Elon Musk, the owner of Twitter, is turning to Linda Yaccarino, a former ad executive at NBCUniversal, with the aim of enhancing the company's rapport with brands.

Twitter CEO Linda Yaccarino. (Photo by D Dipasupil / GETTY IMAGES NORTH AMERICA / AFP) (AFP)Premium
Twitter CEO Linda Yaccarino. (Photo by D Dipasupil / GETTY IMAGES NORTH AMERICA / AFP) (AFP)

Linda Yaccarino, the Chief Executive Officer of Twitter, has officially begun her role at the social media company, as she announced on Twitter.

“It happened — first day in the books!" she tweeted.

As per a report by Bloomberg, Elon Musk, the owner of Twitter, is turning to Linda Yaccarino, a former ad executive at NBCUniversal, with the aim of enhancing the company's rapport with brands. This move comes after Twitter experienced a decline in business and faced criticism due to changes in content rules following Musk's takeover.

Recently, Twitter also saw the departure of two executives responsible for ensuring the moderation of violent, hate speech, and explicit content, which made businesses reluctant to advertise alongside such material.

Earlier in May, in her first address to the public, since the news broke on Thursday, she was in talks to become the next CEO of Twitter. Musk, who has served as CEO since his $44 billion buyout of Twitter last October, announced her appointment on Friday.

According to a report by The New York Times, Twitter's advertising revenue in the United States for the five-week period starting from April 1 was $88 million. This represents a significant decline of 59% compared to the same period the previous year.

In October of last year, Elon Musk acquired Twitter for a sum of $44 billion. At the time, he expressed his intention to lead the company temporarily to implement an organizational overhaul that he believed was necessary for its success.

In December, Musk conducted a poll on Twitter, asking his followers whether he should step down as CEO. Out of the respondents, 57.5% indicated that he should indeed step down from the position.

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Updated: 06 Jun 2023, 10:09 AM IST
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