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Wyndham may bring Vienna House to India

Four of the hotels are expected to be opened by the end of the year in Khopoli and Mumbai in Maharashtra, Siliguri in West Bengal, and Viramgam in Gujarat.  (Mahindra Holidays opened resorts in Dubai, Bangkok, Kerala, Rajasthan and Karnataka in the year ended March 2013, adding 560 rooms.  )Premium
Four of the hotels are expected to be opened by the end of the year in Khopoli and Mumbai in Maharashtra, Siliguri in West Bengal, and Viramgam in Gujarat.  (Mahindra Holidays opened resorts in Dubai, Bangkok, Kerala, Rajasthan and Karnataka in the year ended March 2013, adding 560 rooms. )

  • In India, it operates the Wyndham, Ramada, Ramada Encore, Hawthorn Suites, Howard Johnson and Days Inn.

US hospitality firm Wyndham Hotels and Resorts, which runs 56 hotels in India, will focus on building its mid-scale Ramada brand and look at bringing its Wyndham Garden and Vienna House brands, said the company’s president for Europe, Middle East and Africa Dimitris Manikis.

The company, which had 42 hotels before the pandemic, is seeing steady growth in the country and the plan is to add 24 more in the next three years, with a focus building its mid-scale brands in tier 1 and 2 cities.

Four of the hotels are expected to be opened by the end of the year in Khopoli and Mumbai in Maharashtra, Siliguri in West Bengal. and Viramgam in Gujarat.

“I am very confident that Wyndham and Wyndham Garden are going to be two brands that will have a great future in India. They’re very simple in their characteristics. We also recently acquired a new brand in Europe called Vienna House for $44 million adding another mid-scale brand in the lifestyle segment which is design and lifestyle-led. It is our 23rd brand in our global portfolio and we are considering bringing that to India as well," Manikis said.

In India, it operates the Wyndham, Ramada, Ramada Encore, Hawthorn Suites, Howard Johnson and Days Inn.

A big trend in the hospitality industry, Manikis said, is that people are no longer using hotels just to stay. “They are going there to work as they are not going to offices as much. They are also meeting friends there," he said.

Spilling out

In the past hotels were a nice place to sleep. Now hotels are becoming far more than and that is affecting the way we sell, promote and the way we design hotels. This will play a far more important role in how hotel businesses are growing versus what used to happen in the past."

Unlike other hotel management brands like Hilton or Hyatt, Wyndham operates on a franchise model where it signs agreements with hotel asset owners. These owners can operate their hotels under the company’s brand name and use its technology capabilities, distribution and marketing systems in exchange for a royalty fee.

“While hospitality companies have had a good summer, everyone was wondering what comes next. After the pandemic, nobody predicted that we would have a war and a resultant energy crisis and inflation. This is an explosive mix of challenges our industry is facing right now," he said.

“Unlike other locations, India is still having a great year. It is ahead in terms of travel because 95% of the travel here is domestic and you’re not necessarily influenced by what is happening, other than the energy crisis but India is more resilient. And also there are no workforce issues here."

ABOUT THE AUTHOR

Varuni Khosla

Varuni Khosla is a journalist with close to 14 years of experience in writing business news stories for mainstream newspaper companies like Mint and The Economic Times. She reports and writes on luxury and lifestyle brands, hospitality and tourism news, the business of sports, the business of advertising and marketing and alcohol brands.
Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
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