Opinion | Pandemic accelerates growth in ayurvedic food, nutrition market3 min read 16 Jul 2020, 05:56 AM IST
Startups are upbeat about the growing opportunity, as they quickly fill in the need gaps
It’s raining ayurvedic products. From big fast-moving consumer goods firms to young startups, everyone’s lining up ayurveda-based nutrition and wellness foods, riding on a spike in demand for traditional brews and blends in a world suffering its worst health crisis.
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