3 min read.Updated: 29 Dec 2020, 05:50 AM ISTSameer Nair
Covid paved the way for truly local stories to go global and this trend will only grow
The year 2020 has been cataclysmic. It has been a pandemic year impacting everyone and everything worldwide. A vaccine is now round the corner, but the rollout will take all of 2021 and, until then, the key issue remains that human contact that easily transmits a virulent virus. Financial experts have imagined various economic scenarios, bleak and hopeful. However, I’m more interested in behaviour. Context triggers content, content creates behaviour, and revenue follows behaviour.
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