Platforms are emerging that promise to decentralize the internet again and respect user privacy
Social media is being heavily discussed again, ironically largely on its own creations. There are really three big reasons why it is in the spotlight. The first is the impending US presidential election. Ghosts of Cambridge Analytica, the social analytics firm that manipulated Facebook accounts to impact the 2016 US presidential election and the Brexit vote, are returning to haunt us again. The US election is spawning the likes of uber-conspiracy group QAnon and stoking a divide in the #BlackLivesMatter movement, making Cambridge Analytica look gentle in comparison. The second reason is the covid pandemic. Social media has emerged as a force for good, with effective communication and lockdown entertainment, but also for evil, being used effectively by anti-vaxxers and the #Unmask movement to proselytize their dangerous agenda.
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