Alexa, will you ever make any money for Amazon.com Inc?4 min read 24 Nov 2022, 01:47 AM IST
It’s a financial flop but it shouldn’t be tempted to harvest our data
When Amazon.com Inc first introduced its Echo smart speaker in 2016, it was mocked by some as a gimmick. Why would anyone want a speaker to tell them the day of the week, or ask how many teaspoons were in a tablespoon? It turns out lots of people do. An estimated 65 million Echo units were sold globally last year, and sales are projected to continue increasing. When it comes to scale and popularity, the speaker’s digital assistant Alexa has been a tremendous success. But the snark at the start of Alexa’s life was partly right. Financially, it has been a flop. Amazon sells its device at cost and with more than 10,000 employees working on the project, it is bleeding cash.
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