Another twist in the tale of falling IPL viewership
In past years, a segment of 8 million people was classified as heavy IPL viewers. These people used to spend 1,200 minutes or more on an IPL season
The saga of the Indian Premier League (IPL) is getting curiouser and curiouser. Even as the last date to purchase the tender document for media rights for its next five seasons draws closer, there is no sign of TV viewership improving. At last count, its viewership was still 24% less than last year’s IPL season.