Sophisticated new bidding systems enable the real-time purchase of slots on the internet for advertisers to maximize impact
The first revolution in digital advertising occurred when Google began to place advertisements along with its standard web search results. Search Engine Optimization was all the rage a few years ago, which meant that companies were willing to spend money to ensure that a Google search for certain keywords would throw up their website within the first few hits. Simply put, these companies wanted to be on the first page of what Google served its users. The company was smart enough to add video to the mix, and now YouTube, with all its advertisements, operates as the second-largest search engine on the internet.